Target account selection
Build and tier your account list by ICP fit, intent, and revenue potential.
01 · Service
Account-Based Experience
Personalized, multi-channel engagement for high-value accounts and buying committees — the flagship motion for enterprise B2B teams.
What's included
Everything in the account-based experience motion.
Buying committee mapping
Identify every stakeholder, role, and influence path inside each account.
Personalized creative
Account- and persona-specific messaging across ads, email, and landing pages.
Multi-channel orchestration
Coordinated touches across paid, email, social, and SDR outreach.
Account scoring
Real-time engagement scoring that surfaces accounts heating up.
Sales alignment
Shared account plans and CRM-ready signals delivered to your reps.
How it works
A simple, measurable process.
1
Define tiers
Segment accounts into 1:1, 1:few, and 1:many programs by value and fit.
2
Map committees
Surface decision-makers, champions, and blockers inside each account.
3
Engage
Launch personalized, coordinated campaigns across every channel that matters.
4
Activate
Hand warm, in-market accounts to sales with full engagement context.
Outcomes
Numbers this motion moves.
ICP match
94%
▲ vs. list buying
Accounts engaged
60%
of target tier
Avg. deal size
+38%
vs. inbound
Who it's for
Enterprise and mid-market B2B teams with defined target accounts, long sales cycles, and buying committees of five or more. If your best deals are named accounts, this is the motion built for them.
- ✓You sell into named, high-value accounts
- ✓Buying committees of 5+ stakeholders
- ✓Sales and marketing want a shared account plan
Pairs well with
Related services.
Ready to add account-based experience to your pipeline?
Book a strategy call and we'll map this motion to your ICP, sales cycle, and revenue targets — no generic pitch.