Intent topic modeling
Define the topics, keywords, and competitors that signal real intent.
04 · Service
Intent-Based Marketing
Prioritize prospects actively researching your category — and reach them before competitors notice they are in-market.
What's included
Everything in the intent-based marketing motion.
Signal tracking
Continuous monitoring of research activity across the open web.
Account prioritization
Rank accounts by how actively they are in-market right now.
Trigger campaigns
Auto-launch outreach the moment an account spikes.
Competitor conquesting
Reach buyers researching your competitors directly.
Timing intelligence
Engage at the moment of maximum buying readiness.
How it works
A simple, measurable process.
1
Define topics
Map the research signals that indicate a buyer is in-market.
2
Detect signals
Track intent spikes across accounts in real time.
3
Prioritize
Focus budget and effort on the accounts heating up now.
4
Trigger
Fire coordinated outreach while the window is open.
Outcomes
Numbers this motion moves.
In-market lift
4.1x
vs. cold targeting
Response rate
+62%
on triggered outreach
Sales cycle
-23%
faster close
Who it's for
Teams in competitive categories where being first to the buyer wins the deal. Stop guessing who is ready — let the signal tell you.
- ✓Competitive, crowded category
- ✓You want to reach buyers before competitors
- ✓Timing is the difference between win and loss
Pairs well with
Related services.
Ready to add intent-based marketing to your pipeline?
Book a strategy call and we'll map this motion to your ICP, sales cycle, and revenue targets — no generic pitch.